Automotive

Below are some :15 OLV’s for a variety of Audi models – shown in 16.9, but also created for 1x1, 4x3 and 9x16 formats in a variety of different lengths. These couldn’t rely on VO to communicate, so supers had to tell the story. Luckily, these samples all have music, so that makes them even better.

The assignment for CarMax was to educate shoppers and give them the “Fast Facts” on the features and differences between some of their most popular SUV’s. The approach was to treat it like a shopper checking out the vehicle on the lot. First a look around the outside to see the styling, then go inside to highlight features, cargo space and more. We added clean and simple graphics, based on their corporate colors, to enhance the communication of each piece and making it unmistakably CarMax.