Retail

Walmart, Safeway, and SuperValu were great experiences in building my retail chops. Each one did things slightly differently, but there were also many similarities, including juggling multiple projects at once, collaborating with internal/external vendors, and working “at the speed of retail” to respond at a moments notice without ever missing a deadline.

Below you’ll see a spot for Ferguson Kitchen/Bath/Lighting that drove people to their brick & mortar stores to experience in their high-end showrooms.

For Walmart, there’s a piece promoting their Savings Catcher app and another called “Tech Guy” that helped remove some purchase barriers by giving the shopper information on making the right choice. There’s also a 36 foot wide video screen that designated the video game section as a destination within the store.

For Safeway, the launch of the “Ingredients for Life” campaign was designed to change the way people thought about their grocery store as an errand, to more of a destination. We showed how they weren’t just providing ingredients for meals, they were providing ingredients for life. It also provided the ingredients for success by growing their market share 51out of the first 52 weeks.

SuperValu’s group of grocery stores (Albertsons, Acme, Shaw’s and others) decided that there’s one area that could set them apart – their fresh food. So they invested in higher quality and more variety. And the passion they showed gave us a way to connect emotionally with consumers who felt exactly the same way. The “Crazy About Food” campaign was created to demonstrate the power of good food in people’s lives. It shows how it can bring people together, change the way you act and even turn a bad day into a very good one.